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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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How Burberry Is Leading the Transition to Digital Marketing - Money Maze Podcast Blog
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry Remains A Cash Machine Even With Weaker Sales (OTCMKTS:BURBY) | Seeking Alpha
Complete Case Study on the Marketing Strategy of Burberry | IIDE
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Burberry, Boots, Nike: Everything that matters this morning
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