An Analysis of the Market Share-Profitability Relationship - David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan, 1993
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution - Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker, 2000