Sponsorship, branding and commercialization of the 2016 Rio Olympics
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
How Nike Brilliantly Ruined Olympic Marketing Forever
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
How did Nike Steal The Olympics?
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Ambush Marketing in Sports – Lex Sportiva
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Special Olympics Oregon and Nike Celebrate 15th Annual Youth Games at Nike World Headquarters | Special Olympics Oregon
Report: Nike sign US Olympics deal for LA 2028 - SportsPro
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
2028 Los Angeles Olympics have got first sponsor on board! - InsideSport
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
Nike set to become first major sponsor of Los Angeles 2028
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Nike Runners Trounce Competitors at Tokyo Olympics With New Shoe Tech
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
Nike takes marketing gold with neon-yellow shoes
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Nike avoids Olympic sponsorship restrictions
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
